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Flex Alert 2022.
Campaign Design.
Campaign Design
CLIENT
Energy Upgrade California
ROLE
Designer
CREDITS
Director: Patrick Sherman
Editor: Pete Koob
Creatives: Ben Wolan, Jo Cresswell, Sian Coole, Christina de la Cruz, Eric Molina, etc.
Producers: Liv Belda, Dustin Levine
Energy Upgrade California is a statewide initiative dedicated to helping Californians improve energy efficiency, reduce carbon emissions, and move toward a more sustainable future. Working in collaboration with local governments, utilities, and community partners, the program provides accessible resources, incentives, and education for individuals, businesses, and organizations.
Each year, heatwave-related power outages result in approximately $2 billion in damages across California and disproportionately impact vulnerable and multicultural communities. In response to this growing crisis, Energy Upgrade California developed a rapid-response campaign that shifts preventive power directly into the hands of residents.
Anticipating the most extreme summer temperatures in a century during 2022, the campaign equips individuals with practical tools and actionable knowledge to proactively reduce strain on the power grid. Through clarity, urgency, and empowerment, the initiative strengthens community resilience while addressing energy equity at a critical moment.